We have been working hard to make Cashrewards the place to go for Aussies looking to get cashback on their everyday purchases, which so far has hit $4 billion in total sales for our brand partners!
While it might not have been a waltz in the park, over the last 12 months, we have increased our member base to hit 2 million members. We’ve also welcomed some of Australia’s biggest brands to our platform and together driven over $4 billion in sales.
As a company committed to helping Aussies say ‘Yay’ to cashback when they shop — particularly during times of economic uncertainty — we were over the moon when we heard that our hard work had paid off and reached that 2 million member mark. It was music to our ears!
Anthony Seymour-Walsh, Chief Executive Officer at Cashrewards, explained, “We are proud to announce that 2 million Aussies have joined the Cashrewards family to earn cashback when they shop for everyday and specialty items. We are excited that so many members are earning extra value when they shop and, of course, for supporting our brand partners with incremental sales. Our brand partners have been instrumental in Cashrewards reaching 2 million members, and we continue to look for ways to deliver more value for them.”
So, in celebration of this member milestone, we launched our ‘2 million members’ campaign, a tightly choreographed chorus line of cashback deals from nimble-footed partner brands like Princess Cruises, Flight Centre, Myer, Expedia, Sheike and many more. It was a performance to remember, with travel, fashion and tech & electrical, the leading categories.
Reaching the 2 million member mark isn’t just proof that Australian’s are embracing cashback on a monumental scale, it also gives us the tools, and the opportunity, to continue to grow and drive even more value to our brand partners while providing cashback to our valuable shoppers during an economic downfall. Increased sales for brand partners and more cashback to our members – it's a win-win!
Sally Marsden, Head of B2B Marketing at Cashrewards highlights the impact cashback has on consumer’s shopping behaviour, stating ‘With the surge in the cost of living and changing shopping behaviours, consumers are looking for ways to save and Cashrewards is uniquely positioned to meet that need and add value to the shopper. In the last 12 months, we have seen a 54% growth in our active member base and we’ve just hit $4 billion in total sales for our merchant partners.’*
So what does this mean for you? It means we can run bigger campaigns, offering you an ever-growing audience to speak to and get your products and services front of mind. This also provides your brand with greater visibility and awareness, ahead of the competition.
While our ‘2 million members’ campaign might have been centred around our membership numbers, we’re equally proud of the fact that we are growing our brand partner base too, with Temu, Coles Best Buy, Bing Lee in-store, Princess Cruises, Subway in-store, and many more, recent additions to our 2000+ brand partners.
We recently spoke with your members, and guess what? 80% say they plan to increase their spending with Cashrewards brand partners as a result of the current financial climate.* There has never been a better time to engage with Cashrewards to accelerate your business objectives.
So, what do you say? Contact your account manager to see how your brand can take advantage of Cashrewards’ upcoming retail campaigns and engage with our two million members!
Source:
- Cashrewards quarterly member surveys – June 2023
- Cashrewards commissioned Cost of Living survey – 2023