Cashrewards for Business

How Cashrewards Delivered A Bigger Slice Of The Action For Pizza Hut

When fast food giant Pizza Hut set a goal to increase sales, Cashrewards designed the 'Savvy Saturdays' campaign, and the results were record-breaking.

Challenge

As an iconic Australian restaurant brand, Pizza Hut understands the value of experience and loyalty. After all, Australians have been enjoying – and returning – to Pizza Hut for over half a century.

In 2022, the brand came to Cashrewards with a very specific challenge. Although sales were strong, there were certain days that Pizza Hut had identified as growth days.

“Fridays are our biggest night; we always felt that Saturdays had more upside,” explains Simon Stocks, Pizza Hut’s director of marketing and digital. Similarly, he says February and March tended to be relatively quiet compared to the rest of the year.

Solution

Before Cashrewards had even launched their bespoke campaign for Pizza Hut, Stocks knew they were onto a winner. “We knew from working with Cashrewards previously on an ad hoc basis that their proposal would work,” he says. “So, we were really excited about the potential.”

Cashrewards proposed that Pizza Hut launch an always-on, habitual-day offer that Stocks’ own internal data suggested would bring customers back to the brand, as well as attracting new ones.

So ‘Savvy Saturdays’ – a first-of-its-kind bespoke campaign designed by Cashrewards – was born.

Wired Co, an Australian leading digital agency and partner to the Pizza Hut team played an integral role in bringing Savvy Saturdays to fruition by managing the Affiliate Program and implementing the seamless execution of this campaign into Pizza Hut’s strategic ecosystem.

During an initial eight-week run, Savvy Saturdays offered new and existing customers an irresistible up to 100 per cent cashback on their pizza order, with an up to a $10 cap. Pop-ups, EDMs, SMS campaigns and push notifications over both Cashrewards and Pizza Hut channels were all part of the strategy to acquire new customers and build frequency by encouraging existing pizza lovers to get into the habit of ordering on a Saturday night.

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Results

“We kicked this off to try to build up Saturday for us, with the goal of breaking records each Saturday,” says Stocks. “Together, we now break records every single week, and it’s continued.

The campaign also helped buck the trend for sales to slow in February and March, the months in which the campaign ran. Instead, Pizza Hut recorded its biggest-ever sales for those two months. Cashrewards contributed to the brands’ highest trading day ever in March.

“It was the first time we absolutely smashed results in February and March against the usual seasonality of having lower months,” says Stocks.

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“Savvy Saturdays definitely contributed a significant amount of not only revenue transactions but getting new customers to come to the brand and then repurchase. Our repurchase rate is significantly higher year on year.”

And, he adds, the team at Cashrewards were great to work with. “They’re really open, collaborative partners with great ideas.

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