Here’s how you can celebrate International Women's Day 2021

Every year on March 8th, International Women’s Day gives the world the opportunity to celebrate the achievements, sacrifices and stories of all women, no matter race, age, ethnicity, gender, faith, sexual identity or disability.

What is International Women’s Day?

Marking a day of celebration and advocacy for women’s rights and equality around the world, International Women’s day aims to celebrate women who have fought, who are fighting and who will fight against the structural inequalities they face every day.

This year, the theme for IWD 2021 is “Women in Leadership: Achieving an Equal Future in a COVID-19 World”. The recent global pandemic has further revealed and amplified the inequalities women and girls face every day, with this year’s theme highlighting the need for national and global recovery plans to address these issues.

Why is International Women’s Day important?

The central theme surrounding the day is the fight for gender equality, which focuses on the advocacy of women’s voting rights, equal pay, reproductive rights and the prevention of violence against women. The day provides an opportunity for society to continue the important conversations that have been going on for over a century.

International Women’s Day is an annual opportunity for all of us to challenge societal norms and garner support from decision-makers in governments, businesses, and broader society. There are lots of ways you can show your support this International Women’s Day. IWD is a time for both celebration and the advocacy of serious issues. Here are four ways you can authentically honour the day.

1. Learn more about the issues affecting women today


In understanding the importance of International Women’s Day, learning more about the issues that have historically affected women, and still affect women today, is a great way to become more informed.

From historical biographies to the writings of feminist leaders - there are hundreds of books that articulate the lived experience of women in society. A few of our favourites are:

If you’re not much of a reader, there are many incredible films, documentaries and podcasts available that can help you engage with the issues that prevent women from reaching gender parity.

2. Celebrate the women in your life


International Women’s Day is about uplifting and honouring all women. What better way to celebrate than by spending time with the women in your life? There are a lot of ways you can make your mother, sister, wife, girlfriend, fiancee, friend or co-worker feel special on this day, so get creative!

Host an Event

Getting together with the women in your life is a great way to celebrate. Whether you are hosting drinks or going out for a coffee, spend some time listening to the stories of women about what this day means to them.

If you can’t meet in person, why not schedule a virtual meeting instead?

Attend an Event

If you’re swamped this time of year and just the thought of planning an event gives you a headache, why not join one of the many planned IWD events that will celebrate all the wonderful women and advocate for generational equality in your local community?

You can find a comprehensive list of events on the International Women’s Day website.

3. Support female-owned brands and businesses


Supporting businesses that are owned, operated and controlled by female leaders contributes to equal economic empowerment.

At Cashrewards, we love to partner with female-owned brands. Here are some female-led stores you can vote with your dollar on this International Women’s Day:

  • Bing Lee - Yenda Lee is successfully managing the retail company that was started over sixty years ago.
  • Canva - Melanie Perkins is one of the brightest young founders Australia has to offer. As of 2020, her disruptive online design service is valued at over $8.6 billion.
  • Gorman - Starting from a single store on Melbourne’s illustrious Chapel Street, Lisa Gorman has built a hugely successful retail fashion brand that now has 40 stores across Australia.

4. Visibly show your support


Finally, consider how you can visibly show your support of International Women’s Day and everything it represents.

Wearing Purple and Green.

These colours have represented the fight for women’s equality as far back as 1908. Historically, purple has symbolised justice and dignity, while green represents hope. Now these colours play an important role in IWD. Wearing purple and green is a meaningful way to visibly demonstrate your support.

#ChooseToChallenge and social media.

The official hashtag of IWD 2021 is #ChooseToChallenge. It is a call to challenge the status quo by raising awareness against bias, celebrating female achievement and taking action for equality.

By taking a photo with your hand raised high and posting it to social media, you can show your commitment to challenging inequality. Be sure to include the hashtags #ChooseToChallenge and #IWD2021.


Looking for a biography of an influential woman or a film that better explains the message behind IWD? Maybe you need a new purple outfit to show your support at an IWD event? Whether you are commemorating this important day at work or with family and friends, Cashrewards can help you get the most out of International Women’s Day 2021.

Start your preparations for IWD 2021 with Cashrewards.

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