– Over $1 billion dollars in revenue generated for retail partners since launch in 2014
– Over $43 million savings generated for 420,00+ CASHREWARDS members
CASHREWARDS, Australia’s largest Cashback website, today announces that it has generated over AU$1 billion in revenue for its growing list of retail partners since the company was founded in 2014.
According to CASHREWARDS CEO and founder Andrew Clarke, the milestone event demonstrates the company’s value proposition for brands and consumers in Australia – creating positive connections with brands whilst helping members with the increasing cost of living by offering real cash savings.
Clarke commented, “The $1 billion milestone is significant for CASHREWARDS for three key reasons. It demonstrates how over 1200+ Australian and Global retail partners are realising the value our new and previously untapped channel delivers; illustrates the hard work and dedication of our 60+ strong team, and, critically, gives back tangible CASHREWARDS to the bank accounts of Australian shoppers.”
The company has a simple and transparent business model. Retailers pay CASHREWARDS a commission to drive traffic to their website and CASHREWARDS passes on a percentage of this commission to its members. For retailers, CASHREWARDS offers a new pay per sale channel to the consumer, whilst the consumer is rewarded with cashback and savings; there is no fee to join.
Booking.com is one of the 1,200 + retailers (which includes Amazon, eBay, Apple, David Jones and Woolworths) realising the additional revenue and expanded consumer audience that CASHREWARDS provides. Yury Glikin, Area Manager – Strategic Partnerships, said; “CASHREWARDS is a valued part of our omni-channel retail strategy, delivering incremental revenue, incremental customers and a positive, frictionless channel to market. The growing online retail sector in Australia is increasingly competitive so the incentivised consumer audience that CASHREWARDS delivers Booking.com complements our own sales and marketing activities.”
The company was founded and bootstrapped by established entrepreneurs Andrew and Lorica Clarke in 2014, who had seen the concept of cashback rewards programmes flourish in the US and UK. Since its 2014 launch, the company’s success has been recognised by over 18 national business awards, including winning the Deloitte Tech Fast 50 in 2016 with a 12,469 percent growth rate (the second highest growth rate in the history of the awards); AFR 2018 Most Innovative Companies, Westpac Business of Tomorrow 2017; a finalist in the 2017 Telstra Business Awards and named the fourth fasted growing company in Australia according to Smart50 2017.
In addition to giving back to the Australian consumer, the company is also a proud partner of Pledge 1%, a corporate philanthropy movement pioneered by Salesforce and Atlassian. CASHREWARDS gives one percent of all Cashback rewards, one percent of its equity and one percent of its time to The Starlight Children’s Foundation. Clarke says proudly “ Every time our members shop with CASHREWARDS they not only save significantly on everything they buy they also help sick children and their families through our partnership with the Starlight Children’s Foundation. It’s win win for the consumer and the children and for CASHREWARDS where giving back is in our DNA.
With over 420,000 members, Australian owned and based CASHREWARDS is the nation’s largest, most trusted Cashback shopping community.
CASHREWARDS is free to join and its members receive a percentage of every dollar back when shopping as normal at over 1,200 stores such as Amazon, eBay, Apple, Booking.com, David Jones, Woolworths and many more. The stores pay CASHREWARDS a commission for sending its members to them and CASHREWARDS shares the commission with those members.
Since inception, CASHREWARDS has generated in excess of $1 billion in sales for its merchant partners, given back over $43m to their members and have helped over 2,000 children through its partnership with the Starlight Children’s Foundation.
Find out more about how CASHREWARDS works, here.