Description
Heyyyyy! We're Cashrewards, Australia’s most loved cashback platform.
Shoppers love us, but not just shoppers, our team think we’re pretty awesome too. So much so that they voted and now we’re a certified Great Place to Work. As they say, the proof is in the pudding so check out this role to see if you fancy a slice yourself.
About the Role
As the Customer Marketing Executive, you're crucial to our team's strategy, crafting engaging communications to boost Cashrewards member engagement. You'll collaborate closely to design complex, cross-channel communications and manage the customer lifecycle from onboarding to reactivation. Your role also involves mastering personalization techniques, ensuring the right message reaches the right member at the right time, through their preferred channels.
Please note, this is a 9 month max term contract position.
Your Focus
- Develop and implement simple customer strategies that create stronger engagement from the member base by celebrating the Moments of Yay and addressing pain points through the customer experience.
- Develop and implement these customer strategies to nudge members through the optimal member journey including a focus on key lifecycle stages. Assist in the creation of more complex strategies.
- Designsimple automated customer journeys, considering audience segmentation, channel selection, logic, and timing.
- Collaborate closely with the Brand and Product Marketing and Creative teams to develop exciting and engaging customer communications and the Channel Engagement team to build, test and optimise.
- Adopt the experimentation approach to consistently deliver incremental innovation, utilising the Insights and Experimentation framework to document and report on experiments.
- Using customer dashboards and analytics tools, monitor and evaluate the performance of existing customer journeys, implementing ongoing optimisation strategies based on data insights to enhance the effectiveness of customer engagement.
- Channel proficient in the ability to design communications across; Owned channels off-platform and on-platform. Paid channels such as Meta, Google Ads etc. in collaboration with the Growth team. Other channels should be considered and integrated into communications as they emerge and become relevant.
About You
- Sound direct marketing, customer marketing or customer strategy experience
- Proficienct in direct marketing channels including automation across eDM, web and app push notifications, in-app messaging and SMS (Braze)
- Attention to detail
- Ability to troubleshoot reasonably complex issues across core platforms
- Strong analytical skills with a data-driven approach to problem solving
- Excellent collaborator, working well with internal and external teams toward a common growth goal
- Must possess a growth mindset and enjoy working in fast-pace and dynamic environment.
Additional Information
In the fast moving cashback category, Cashrewards has powered ahead of its rivals and taken the lead, serving over 2 million members with an enticing range of cashback offers from more than 2000 brand partners including Apple, Amazon, Myer, Liquorland, Adidas, Bonds, Target, Booking.com and The Iconic. As if that isn’t impressive enough, we’re fully Australian owned and operated, and backed by 1835i, one of Australia's leading venture funds. Plus, we support the Starlight Children's Foundation by donating 1% of all cash redeemed to the foundation.
Another cool thing, we're right smack-bang in the middle of Sydney CBD (next to the QVB) so we're easy to get to.
There's lots more to love about working here, like:
- Flexible working
- Friday hours (finish at 3pm on Fridays)
- Double cashback
- Free access to Headspace
- Discounted fitness classes and wellness offering
- Birthday leave
- 16 weeks paid parental leave
- Ability to work up to 90 days a year from anywhere in the world
- Awesome people who you'll get to know at some of our awesome celebrations and social events
So if you’re keen to jump on board and help us steer this fine ship into the future, don’t let this opportunity pass you by. So jump in, forget FOMO. Join the Cashrewards team today.
Check out our careers page https://www.cashrewards.com.au/careers