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– BoozeBud growth marketing manager, Angus O’Connell

Australia’s largest online-only alcohol retailer, BoozeBud, drove $1M+ in sales with a 629 per cent return on ad spend with Cashrewards  

When online alcohol retailer BoozeBud began working with Cashrewards their objectives were clear. As the brand embarked on a busy year, it wanted to drive revenue and expand its customer base. “We had a 2021 business plan focused on growth,” says BoozeBud growth marketing manager Angus O’Connell.

Until then, BoozeBud’s digital marketing had focused primarily on Facebook and Google – and O’Connell says the brand was thrilled and surprised by the success of its partnership with Cashrewards.

“The results have really blown us away.”

-  says O’Connell

Cashrewards created a bespoke, multi-platform suite of campaigns for BoozeBud, all aimed at driving revenue and new customer acquisition.

The Cashrewards team supported BoozeBud’s cashback campaigns with email marketing, solus emails, paid and organic social media and display advertising.

One campaign – Cashmas in July – involved a 30 per cent cashback promotion, as well as a bespoke new customer promotion code, and drove $235k revenue in one day.

Another campaign involved sending a solus email to Cashrewards members who had never shopped with BoozeBud, but who had recently purchased within the food and liquor category.

In total, Cashrewards delivered over $1m+ in revenue for the eight months to August 31 2021, and delivered 5000 new customers to BoozeBud.

The return on ad spend was 629 per cent, and O’Connell says that Cashrewards has also proved to be one of BoozeBud’s “best-performing channels” in terms of cost per new customer, which was 10 per cent lower than forecast.

“A key reason for the partnership’s success was the agile and receptive approach from the Cashrewards team,” says O’Connell.

“Cashrewards has been fantastic. The team was super responsive to our ideas – no matter how big or small – and they came to the table with some awesome initiatives of their own.” 

“Cashrewards is a very hands-on digital channel for us and super easy to work with. They’ve allowed us to test and optimise the channel to continue driving incremental efficiencies across the year,” says O’Connell, who adds that BoozeBud plans to continue its relationship with Cashrewards.

“It’s a channel that’s definitely worth testing. We’ve achieved some fantastic results together, and I see the relationship with Cashrewards continuing into the future.”

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While we have endeavoured to ensure the above information is correct, the user of this information should use the contents of this website and the materials as a general guideline and should consult their own advisors in making any decisions. Cashrewards cannot guarantee that the user will achieve a similar outcome, and a variety of unique factors, such as your market, will cause results to vary. Cashrewards is not liable for any inaccuracies in the case study, in particular, that savings targets and benefits achieved by one customer will necessarily be applicable to another

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