Founded in London in 1972, French Connection is sexy, stylish and has attitude. FCUK is a short, sharp name to stand for French Connection United Kingdom which has become a highly recognisable name and acronym to stand alongside the French Connection logo.
Launching in Australia in 1998, we never fail to keep the brand exciting and original, pushing boundaries and always making a statement.
Whether FCUK has shocked or amused, it certainly made you think. Bold, witty and intelligent, French Connection’s approach to fashion has made it stand out amongst today’s high street.
In the non-stop world of fashion it takes dynamism and intuition to keep moving and we are constantly developing our product, our market and our vision of the future just keeps on growing.